In 2011, Lexus needed a boost. So, Team One conceived the campaign “The Hardway” to showcase the care Lexus takes in engineering their automobiles. The Multimedia Department made 17 videos, a variety of broadcast content, interactive and mobile content, and OOH for Time Square and the DC Gallery to help in this effort. It was a monumental undertaking that has garnered much attention. Here is a small sampling of some of the content my team produced.
Direct TV Piece (edit/post-produce):
The World’s Most Advanced Driving Simulator (edit/post-produce):
Engine Scrutiny (edit/post-produce):
Paint Technique (post-produce):
Sports Illustrated and LFA BTS (edit/post-produce):