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Copyright 2014 Brand Exponents All Rights Reserved

LEXUS “VELCRO”

New Media

In 2016 Lexus decided that they wanted to own April Fools Day. We got to work designing a prank that was hilarious but also stayed on brand. The results were huge as we received over 600,000 views on Youtube and 355 Million PR impressions. And we produced all of the content in less then 2 weeks and for about a 1/10 of what a broadcast spot would cost.

CASE STUDY

Award Submission

V-LCRO

Viral Video

THE MODEL

Viral Video

Copyright 2016 Bryan Cook. All Rights Reserved